MUSE Gold

2016

Slida Toy Product Branding

Entrant Company

Point Creative Agency

Category

Integrated Marketing - Product Branding

Client's Name

Point Creative Agency

Country / Region

Australia

Brief:
Slida is a new puzzle toy that is launching, designed to appeal to boys and girls of the 7-12 age range. The product is competing with the existing puzzles and games on the market, such as the Rubik’s range, so must stand out in a competitive market. When developing the product branding, the following criteria had to be met:
Ensure the branding fits with the existing Slida logo that was designed.
Determine the range of colours that the Slida puzzle is to be manufactured in.
Make sure the branding is engaging, colourful and bold, appealing to the target demographic, whilst showing the fun and challenging nature of the puzzle.
Roll out the product branding into a range of items including packaging, promotional material, exhibition stands and business cards.

More Gold Winners
Marketing & Design
2016
MUSE Advertising Awards - Obsev - Obsessed with Everything
STARMEN Design Group

Entrant Company

STARMEN Design Group

Category

Marketing Branding & Design - Corporate Identity

Country / Region

United States

Mobile App
2016
MUSE Advertising Awards - Verona
Verona Media

Entrant Company

Verona Media

Category

Mobile App - Consumer

Country / Region

United States

Integrated Marketing
2016
MUSE Advertising Awards - Veer Towers Integrated Marketing Campaign

Entrant Company

helium creative

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Photography
2016
MUSE Advertising Awards - Mizuno

Entrant Company

Sam Robinson

Category

Photography - Advertising (Photography)

Country / Region

United Kingdom