Our sense of what we consider beautiful comes from symmetry and proportion. Good proportion adds harmony and balance to design. This mindset or approach is just as true when designing a robot; balance between size, form and function. These three elements are all interconnected with each other, and finding the "perfect" balance requires precision in engineering and design thinking. With this in mind, we sought to use symmetry as the ultimate inspiration for creating the inVia visual brand identity.
Visual Fuel Design
Integrated Marketing Campaign