Edmonton, We Love You

As part of Lululemon's "Appreciation Nation" campaign, the Edmonton branch wanted to thank their community. We crafted a love letter and filmed prominent Edmontonians alongside our winter city's most iconic places in a pro-local, high-impact style.
SCRIPT:
Edmonton, we love you.
Your bumps and your bruises
Your twists and turns and edges
Your downtowns, your Whyte Aves
And of course your Ledges
Edmonton, you stretch and bend
You're never standing still
Energy runs through all your valleys
Sweat pours on every hill
You inspire us, Edmonton
To create, wonder and grow
You make us shine and shimmer
You even make us glow
When you take a risk in Edmonton
Or you are Edmonton made
It means that your heart is bold
And that all ours beat the same
Some say that you are made of Ice
And they complain about the snow
But, Edmonton, trust us when we say
You' re the warmest place we know