Interview
AtlasIED, United States
Yiwen Teng is a UX Designer at AtlasIED, where she leads digital experience design for safety and communication systems. Guided by a passion for simplifying complex technology through human-centered thinking, she creates intuitive, meaningful experiences that connect people and technology across products and large-scale systems.
1 Congratulations on your achievements in the MUSE Creative Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
Thank you! I’m Yiwen Teng, a UX Designer at AtlasIED, where I lead digital experience design for safety and communication systems. My journey began with a passion for simplifying complex technology through human-centered design. From appliances to large-scale system interfaces, I focus on creating meaningful, intuitive experiences that connect people and technology.
2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I was inspired to submit my work to highlight how thoughtful design can bridge real human needs. Winning this award means a great deal—it reinforces my belief that design can create impact beyond aesthetics. Professionally, it motivates me to continue driving innovation within technical environments; personally, it reminds me why I began this journey—to make technology feel more human.
3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
The project was born from a desire to make safety feel intuitive and reassuring in moments of fear. I wanted to design a life-saving experience that not only functions well but also brings confidence and calm to the people who rely on it. Behind this success are countless rounds of research, testing, and refinement. I believe it reflects a shift in today’s design industry—where innovation is measured not only by technology or form, but also by empathy, inclusivity, and the power to protect human life.
4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
What set this project apart was its balance between emotional depth and functional innovation. Instead of focusing solely on technology or aesthetics, I approached it through empathy—understanding how fear and confusion shape behavior in emergencies. Every design choice was made to restore calm and trust. This human-centered approach turned the project into more than a product; it became a meaningful experience that connects design, safety, and emotion.
5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
One of the biggest challenges was translating emotional sensitivity into a functional design system. Designing for emergencies requires precision, but it also requires empathy—too much emphasis on technology can make a product feel cold. To address this, I continuously tested prototypes with real users and refined every detail based on their reactions. Through ongoing iteration and observation, I found a balance between usability and emotional comfort, turning a technical product into a human-centered experience.
6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
Winning this award reinforces my belief that design has the power to drive meaningful change. Professionally, it opens doors to new collaborations and encourages me to keep exploring the intersection of empathy, technology, and safety. Personally, it reminds me to stay curious and courageous when taking on complex challenges. I hope this recognition brings more attention to human-centered innovation and inspires others to create with purpose and compassion.
7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
The most touching feedback came from people who said the project made them rethink how design can protect lives. Many were moved by the emotional balance between safety and empathy, calling it “a design that feels alive.” Hearing that it inspired both designers and non-designers to see the human side of innovation was incredibly rewarding—it reminded me why empathy should always be at the heart of every design decision.
8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
My advice is to stay curious and never lose empathy. Great design begins with deep observation—understanding people not only through their needs but also through their emotions. Don’t rush to create something beautiful; aim to create something meaningful. Test, refine, and listen often. Award-worthy work doesn’t come from perfection, but from persistence, honesty, and the courage to care about the human experience behind every idea.
9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
I see the creative industry moving toward a deeper integration of technology and empathy. As AI and automation continue to evolve, the true value of design will lie in understanding human emotion and context. I hope to position myself at that intersection—using design to make intelligent systems feel more human, accessible, and meaningful.
10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
Don’t wait until you feel ready—sharing your work is how you grow, learn, and discover your own voice as a designer.
11 Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
Every idea becomes stronger when it’s shaped by diverse voices and real human stories. Stay curious, stay kind, and stay brave. Use your craft not just to impress, but to connect and make a difference. Because true creativity isn’t about competition; it’s about contribution.
12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
I’d like to thank Zeya Chen for collaborating with me on this project. Working together made the process more inspiring and enjoyable—we shared ideas, challenged each other, and turned a simple concept into something truly meaningful. I’m truly grateful for her support and creative partnership throughout the journey.
13 If you could describe your award-winning entry in one sentence, what would it be and why?
A design that transforms fear into trust, because true innovation begins when technology cares for people.
14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
I’m excited to keep exploring how design and technology can work together to create safer, more human experiences. Right now, I’m working on projects focused on school security and communication systems, aiming to make safety technology more intuitive and emotionally responsive. Moving forward, I hope to continue designing solutions that connect empathy, clarity, and innovation to help people feel protected and supported in critical moments.
Entrant
Freelance
Category
Experiential & Immersive - Interactive Outdoor Event