1 Congratulations on your achievements in the MUSE Creative Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?

My name is Ye Chen. I’m a full-time motion graphics designer and 2D/3D animator. While I started my journey as a communication designer, I’ve always been interested in crafting animated stories. The making of this short film marks the beginning of my exploration into combining motion graphics with traditional frame-by-frame animation.

2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?

The core inspiration behind Semicolon is to promote resilience in the face of mental illness, and submitting it to the MUSE Creative Awards helped further that goal. Winning a Gold Award is not only a testament to my professional skills and storytelling ability, but also a meaningful way to share this message with a much wider audience.

3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?

I was initially approached by Wanqing Zhang, a brilliant designer who also served as the graphic designer for this film. Sharing a similar perspective on the global mental health landscape, we aimed to create a piece that helps the community feel seen and heard. In today’s industry, this short film represents the power of authentic creative collaboration, demonstrating how storytelling can contribute to healing and awareness around mental health.

4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?

I believe a unique blend of 3D animation, 2D motion graphics, and touches of illustrated animation sets this piece apart within its field. In addition, the music and tactile sound design further enhance the storytelling, creating a vivid and immersive experience.

5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?

One of the most significant challenges we faced was ensuring inclusive storytelling in both writing and execution. As our film is dedicated to those who have experienced mental illness, it was crucial to represent the community with care, accuracy, and respect. We took great care to refine the story, characters, imagery, and sound to ensure we delivered an inspiring and engaging narrative without being overly restrictive.

6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?

Winning two Gold Awards means a great deal to me and the team who helped bring this project to life. It affirms that we are on the right path to becoming stronger storytellers, designers, animators, and musicians. With this recognition, we look forward to new opportunities on the horizon.

7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?

The film has received strong appreciation from audiences for its expressive use of color and compelling narrative. Its immersive sound design has also been widely praised by viewers. One viewer shared: “...that was one of the most creative, beautiful, heart-touching yet simple stories of curiosity, search, and love. So many emotions in such a short length—impressive.”

8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?

Storytelling almost always comes first when working on projects. Diverse mediums, tools, and other creative elements all contribute to making the narrative as engaging as possible. In today’s industry, creators have access to countless tools to bring their ideas to life, making it even more important to understand how and when to use them effectively in each project’s best interest.

9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?

Change is always welcome in the industry, as it constantly brings new ideas into the conversation—while also introducing new challenges and complexities. I aim to position myself as a creator who embraces new opportunities while preserving the legacy of traditional animation craft.

10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?

I encourage those who are new to the industry to keep experimenting—trying new, unexpected, and even unconventional ideas. The more you explore, the more uniquely you can position yourself in this vast field. Experience comes from creating, and confidence follows as you become more familiar with the process.

11 Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?

Creativity born from collaboration is something I deeply value. Through the MUSE Creative Awards, I hope to connect with others who share a passion for creating inspiring work.

12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?

I’d like to dedicate this achievement to our co-writer and graphic designer, Wanqing Zhang. Through this shared journey, we combined our approaches to bring Semicolon to life, creating a story that resonates not only with us, but with a wider audience.

13 If you could describe your award-winning entry in one sentence, what would it be and why?

“You may not often meet someone who shares your origin story, but you can create new ones together.” I hope this animated film inspires people to find their partner in crime and build meaningful journeys together.

14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?

I’d love to explore new storylines rooted in my cultural background and personal family experiences. I believe this blend of mediums holds great potential, and I’m eager to develop it further through more mature and compelling themes.

WINNING ENTRY

Video
2026
MUSE Winner - ; | Semicolon

Entrant

Freelance

Category

Video - Animation

Video
2026
MUSE Winner - ; | Semicolon

Entrant

Freelance

Category

Video - Short Film