Muse Creative Awards | International Advertising Awards

Japan

2016

MOMENTUM

Entrant Company

Studio.44

Category

Corporate Social Responsibility

Client Name

-

Sub-Category

Community Relations

I organised the exhibition 'MOMENTUM' as part of art festival HANARART. (Nara, Japan) We utilizes old traditional houses, which are not used anymore in Nara prefecture with the aim to making good for both the local community and the artists. With the essence of the old town, Uda-Matsuyama, where I was in charge, I created the situation in which the audience could across the border (both physically and mentally) to gain new view point to think about how they maintain the local culture to the next generation. I regard my representation as not a complete point 'moment' but the point which moves on forward.

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