Muse Creative Awards | International Advertising Awards

Australia

2016

Spirit of the Sun - Zoofari 2015

Entrant Company

Another Colour

Category

Corporate Social Responsibility

Client Name

-

Sub-Category

Events

Continuing as supporters of the Taronga Foundation, we were asked to come up with a brand for annual fundraiser, Zoofari. This year's cause was Sun Bears, who are threatened in the wild by habitat loss and commercial hunting. Legend has it that the bib-shaped patch on the Sun Bear's chest is a symbol for a rising sun. We named the event Spirit of the Sun and created an intricate, gold-foiled illustration stamped onto smooth black card - a sun literally shining through the bear to display its distinctive markings. The radiant motif was used throughout the event, printed on invitations, programs and decor. The event raised over $383,000 and will contribute to continued protection of Indonesia's endangered forests and wildlife while creating opportunities for local communities to live alongside wildlife. Our client, Rebecca Pride from the Taronga Foundation says: "I love working with Another Colour and am always blown away by the quality and creativeness of their designs. Our guests commenting on how 'stunning' the creative is!"

Muse Digital Awards Spirit of the Sun - Zoofari 2015 Muse Digital Awards Spirit of the Sun - Zoofari 2015 Muse Digital Awards Spirit of the Sun - Zoofari 2015
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