Sergey Makhno is Ukrainian interior designer and architect, who actively participate in the evolution of the industry. He became the trendsetter, aimed to share his philosophy and inspiration. To stand out from the cluster he needed a new website which will display his personality. We traced the decision journey of Sergey's target audience and figured out that they need to know designer better, before they'll trust him with their apartments. That is why we created the web site, where combined Sergey's videos, portfolio and blog, which created his online portrait and let his costumers know him better.