Muse Creative Awards | International Advertising Awards

Canada

2016

The Chase Fish and Oyster

Entrant Company

DECK Agency

Category

Website

Client Name

-

Sub-Category

Consumer

The Chase Fish & Oyster is a Maritime-themed restaurant in the historic Dineen building, located in Toronto's financial district. Using authentic, high-quality ingredients, the menu offers homestyle seafood favorites with a sophisticated touch. Classic beach house-inspired interiors boast a similar contrast between rustic and refined. In addition to its Maritime theme, the brand's unique mix of playful & modern elements are used throughout thechasefo.com. The website opens with a full-bleed photograph of the ocean, with the camera partially submerged. Introducing the seaside experience of the restaurant, this unique angle places the viewer directly in the water. In the menu section, food photography is placed in circular frames, suggesting the view out a ship's window. The "How To Shuck An Oyster" section is down-to-earth and approachable, using illustrated graphics to walk site users through this seaside tradition.

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