Muse Creative Awards | International Advertising Awards

United States

2017

Ampion Identity

Entrant Company

Ora Brand Strategy + Design

Category

MARKETING BRANDING & DESIGN

Client Name

Ampion

Sub-Category

Corporate Identity

Ampion is a cloud-based service that helps renewable energy businesses attract, enroll and engage customers. By instantly responding to regulatory changes, Ampion enables it’s customers to focus on growing their business. In addition, Ampion takes an active role in creating a thriving market for shared renewables. It co-chairs a work group to establish data communication protocols between utilities and shared renewable sponsors. Our client regularly speaks to state and local officials about the economic and environmental benefits of solar energy. Ora translated the functional and aspirational aspects of the brand into a name, and developed dynamic graphics to express it. Dropping the Ch from champion, the new name conveys both the subject of the business and the passion for the renewable energy market. Bold colors and photography further reflect the excitement and determination expressed by the entire Ampion team. The brand system Ora created for Ampion consists of: Brand Name Logo Brand Guide with Color Palette, Graphics, & Photo Direction Website Business Cards PowerPoint Template Invoice Template Branded LinkedIn Profile Sell Sheets Trade Journal Advertisement

Credits

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Jeff Sugarman
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