Muse Creative Awards | International Advertising Awards

China

2017

Cang Inn

Entrant Company

Inno-stone Studio

Category

MARKETING BRANDING & DESIGN

Client Name

Ningbo Zhenhai Yanwuyan Visual Design Co. Ltd.

Sub-Category

Corporate Identity

This theme Inn consists of three different parts : These are named respectively as 'Cang Cyan', 'Cang Green' and 'Cang Red'. The word 'Cang', which originates from chinese ancient poetry, has the meaning of 'collection' and 'ensconce' here in the design.In the Logo design, the vertical line represents abstract architectural structure, while the thin line forms a simple shape in a manner of extending from the window. And the image of the water wave is used in design for \'Cang Cyan\', so as the bamboo for 'Cang Green' and the plum flower for 'Cang Red', to present a soft and veiled eastern beauty, a visual fashion endowed with the idea of Zen.

Vega Awards Cang Inn Vega Awards Cang Inn Vega Awards Cang Inn

Credits

Designer
Ming Mao
Designer
Dabin Yao
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