Muse Creative Awards | International Advertising Awards

United States

2017

Wiki Icons

Entrant Company

Training Industry, Inc.

Category

MARKETING BRANDING & DESIGN

Client Name

Training Industry, Inc.

Sub-Category

Icon

About the TrainingIndustry.com Wiki The Wiki is Training Industry's free online encyclopedia of training concepts and strategic frameworks and models. Based on exclusive research and best practices, the Wiki provides insights into the theories and tools that professionals need to succeed in the business of training. Our Wiki icons are an appealing visual aid to our Wiki menu, enabling visitors to see a glimpse of what they will learn when they read each entry. Using our brand colors gives the page a cohesive, consistent look, and each graphic is thoughtfully designed to represent the concept it illustrates. By incorporating a visual element into the Wiki, we can help visitors understand and retain what they learn from reading each entry. Outcomes The Wiki is a key driver of traffic to TrainingIndustry.com, and specific entries are consistently among our most visited pages every month. In 2016, the most popular entries, The 70:20:10 Model for Learning and Development and the Four Levels of Evaluation, received 63,055 and 32,831 visits, respectively. These topics represent key training industry models, and their thumbnails illustrate them simply but effectively, with a pie chart for the former and a four-level pyramid for the latter.

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