Muse Creative Awards | International Advertising Awards

United States

2017

Martinis & Mistletoe

Entrant Company

Wixon Jewelers

Category

MARKETING BRANDING & DESIGN

Client Name

Wixon Jewelers

Sub-Category

Invitation / Greeting Card

In today's age, people are inundated with mail so it's imperative to differentiate yourself to stand apart from all of the noise. Every year we throw an extravagant invitation-only Christmas party for our top clients. These clients are affluent individuals who are extremely busy and are notoriously difficult to reach through marketing. In past years, we saw a disappointing response rate from our high-end formal invitations. We sought out to create something different this year by developing a high-impact direct mail piece that was so intriguing those clients HAD to attend. The invitation was designed to reflect the theme of the event - Martinis & Mistletoe - and elicit intrigue and excitement for the elaborate soiree. It is an experience from the moment you receive the invitation, meant to evoke the thrill and anticipation of opening a surprise present on Christmas morning. A textured black box houses a full-sized crystal martini glass positioned alongside a shimmering invitation adorned with the event details in green and silver foil. The results from the invitation were overwhelming! We reduced the number of invitations sent by 70% and saw a huge increase in RSVP's and event attendance. The invitation was the perfect match for the event and really set the tone - it was elegant, fun, unique and over-the-top.

Vega Awards Martinis & Mistletoe Vega Awards Martinis & Mistletoe Vega Awards Martinis & Mistletoe

Credits

Marketing Director
Jayme Pretzloff
Designer
Jenny Mahoney
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