MARKETING BRANDING & DESIGN
Beaufort Bar at the Savoy
Twisting strands from the Savoy's illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration. The "reverse" tunnel book format means that as each page is turned we reveal another "layer" or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined "Greenman" from the original 1930's Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.