Muse Creative Awards | International Advertising Awards

United Kingdom

2017

Beaufort Bar at the Savoy

Entrant Company

Shotopop

Category

MARKETING BRANDING & DESIGN

Client Name

Beaufort Bar at the Savoy

Sub-Category

Menu

Twisting strands from the Savoy's illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration. The "reverse" tunnel book format means that as each page is turned we reveal another "layer" or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined "Greenman" from the original 1930's Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Muse Digital Awards Beaufort Bar at the Savoy

Credits

Illustrator
Carin Standford
Illustrator
Casper Franken
Creative Director
Carin Standford
Art Director
Casper Franken
Photographer
David Filiberti
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