Muse Creative Awards | International Advertising Awards

Portugal

2017

Black Mama Craft Beer

Entrant Company

Think Bold Studio

Category

MARKETING BRANDING & DESIGN

Client Name

Original 1920

Sub-Category

Packaging Single

Black Mama is a special edition black IPA craft beer , created having in mind the holistic connection between the process of making the beer and the craft of designing the label for that beer, characterised by the belief that the parts are intimately interconnected and accounted only by reference to the whole. What\'s Unique? Most craft beer packaging has no soul, no craft, a poor image diminishes the laborious process of making the beer , the pride the brewer has when selling the beer is not reflected in the label, and a label can say a lot, and there´s always a lot to say, stories and passion that stop after the beer is made, a good label gives that passion and stories a visual impact.

Muse Digital Awards Black Mama Craft Beer Muse Digital Awards Black Mama Craft Beer Muse Digital Awards Black Mama Craft Beer

Credits

Account Executive
Hugo Marques
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