Muse Creative Awards | International Advertising Awards

China

2017

Yijin Jiu-Chinese Medicinal Liquor Packaging

Entrant Company

Innostone-Studio

Category

MARKETING BRANDING & DESIGN

Client Name

Ningbo Haishuo Biotechnology Co.,Ltd

Sub-Category

Packaging Single

The packaging design of Chinese Medicinal Liquor - "Yijin Jiu" was adopting the form of combination internal and external, Ceramic Liquor bottle were used for internal packaging and it's suitable for liquid product storage, the combination color paper printing and corrugated paper were used for external packaging, which suitable for transport and internal packaging protection. The geometric figure were used in the designing of packaging surface to got a simple packaging effect, only the two color of gold and black were used in it. The triangle decoration was composing by simple geometric segmentation, the packing of external and were the same style. Due to it’s nourishing effect on male, so the packaging design of this Chinese Medicinal Liquor has take into account using the masculine color of black and gold for highlighting the strong and power of men, and the composing of triangular figure has the visual impression of men with fortitude and robust character. This design project is testing and designing Chinese medicinal liquor packaging. We analyzed the features of the product, including character, color, target crowd of consumption and the price of product. Considering the above factors, locate the packaging materials, processes and forms. Considering the customer crowd targeted by product in the design, embody the objectives targeted by product in the design of color and graphics. Improve packaging function and effect, exhibiting more valuable business characteristics. Difficulty of this design project is the relationship between the minimalist design of graphics and color and the product characteristic. Most of Chinese medicinal liquors all use many traditional graphics and rich colors. We changed the traditional form, using the most direct and straightforward design.

Muse Digital Awards Yijin Jiu-Chinese Medicinal Liquor Packaging Muse Digital Awards Yijin Jiu-Chinese Medicinal Liquor Packaging Muse Digital Awards Yijin Jiu-Chinese Medicinal Liquor Packaging
More Rose Gold Winners
2017Canada
Invite To work

JACK RUSSELL

Entrant Company

PINCH

Category

Advertising




2017United States
Invite To work

Lugano Wine Bar Shoot

Entrant Company

MSM DesignZ, Inc

Category

Food




2017United States
Invite To work

Keiser Brand Photography

Entrant Company

Plan B Advertising

Category

People / Portrait




2017Canada
Invite To work

Venture Beyond

Entrant Company

Lift Interactive Inc.

Category

Magazine AD Campaign




Muse Creative Awards\