As a single-location luxury jewelry store, we wanted to find a new way to stay top-of-mind with our client base. Rather than simply creating a traditional product catalog, we launched an annual magazine to present our products in an educational and entertaining way through articles that engage affluent consumers. Our clientele are wealthy individuals who are notoriously difficult to reach through marketing, so the magazine needed to blur the lines between entertainment and direct mail. To achieve this, jewelry and watch articles are interspersed with lifestyle content and fun articles that appeal to high-end consumers in our local market. The magazine needed to reflect the caliber of our store and our products, so it was important that all content - from editorial concepts and writing to photography and design - was created in-house. Additionally, we only used the highest quality materials such as glossy stock and a high-impact textured front cover. We've received an overwhelmingly positive response from our clients and the magazine has been attributed to countless sales already.