Muse Creative Awards | International Advertising Awards

United States

2017

NACC Branding

Entrant Company

Paul Gregory Media

Category

INTEGRATED MARKETING

Client Name

Naperville Area Chamber of Commerce

Sub-Category

Company Branding

Paul Gregory Media created a brand strategy for the Naperville Area Chamber of Commerce to reflect the relevant and distinctive emotional qualities that drive preference, loyalty and retention. We created a strong brand story externally and among employees that will continue to bolster the Chamber's relevance and prominence into the future. Brand building is an inside out revolution, not a top down mandate. Creating a unified voice serves as an important foundation as the Chamber seeks to build cohesion around its many programs, events and committees. The visual components of the brand reflect the brand essence: Bold Thinking. The attached style and usage guide will walk you though the strategy that we developed, along with the visual components that we designed.

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Credits

Brand Strategist
Heather DeMonte
Designer
Rick Cosaro
Creative Director
Paul Feith
Production Associate
Olivia Sorokes
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