Muse Creative Awards | International Advertising Awards

United States

2017

inVia Robotics

Entrant Company

inVia Robotics

Category

INTEGRATED MARKETING

Client Name

inVia Robotics

Sub-Category

Company Branding

Our sense of what we consider beautiful comes from symmetry and proportion. Good proportion adds harmony and balance to design. This mindset or approach is just as true when designing a robot; balance between size, form and function. These three elements are all interconnected with each other, and finding the "perfect" balance requires precision in engineering and design thinking. With this in mind, we sought to use symmetry as the ultimate inspiration for creating the inVia visual brand identity.

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