Business to Business
The audience is multinational, and we needed to design the simplest way for a user to log in, find the programming they are looking for, and then contact their sales rep to license it. Genres were assigned colors and appear on each thumbnail image so users can easliy browse through content of interest. The search tool was designed and tested to be super intuitive. The website was migrated seamlessly from their custom CMS into WordPress, and all users retained their previous login credentials. The keyword search tool expands to an advanced search, allowing the user to filter by genre or keyword to quickly find the programming they're interested in. The results page continuously loads content with AJAX pagination as the user scrolls. Genres, keywords, and producers all search by those values when clicked on. PBS International serves public broadcast stations around the world looking to augment their programming. PBS offers over 800 programs at any one time that purchasers can license for use at their local broadcast stations.