Muse Creative Awards | International Advertising Awards

Australia

2017

Excellent Adventures Toolkit

Entrant Company

Jeremy Mansford

Category

VIDEO

Client Name

Cross Counter TV

Sub-Category

Budget below $3000

The Cross Counter entertainment network desired an epic combo of tools to package its show The Excellent Adventures of Gootecks & Mike Ross in ultimate production value. Parallel to rebranding Cross Counter, we built this new visual language for the most popular Street Fighter show. Inspired by the over-the-top, explosive nature of the super moves from the Street Fighter games, the style evolved into a colourful uppercut to the face. An efficient, high energy, fresh take on anime techniques. Creative Director & Motion Design: Jeremy Mansford Creative Associate & Brand Wizard: Shane Ries Motion & Illustrative Assistant: Mari Adams Sound Design: Nick van Cuylenburg

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