Fibre Box Association
The Fibre Box Association came to Motion Source with a need to make a video to celebrate their 75th anniversary. They had videos made in previous years for other anniversaries, but wanted to do something different with this video. Their annual meeting was being held in Chicago in 2015, and they originally were founded in Chicago 75 years ago. We pitched to them the idea of a Chicago city skyline created out of corrugated materials, and they loved it. We found a local artist to help bring this vision to life. Shooting on location at a local package design lab and a few days of production in our studio lead to the finished project. This style of metaphor video, with actual relevant product being the star, is a perfect formula for video success. The Fibre Box Association showed this video at their annual meeting, with amazing response, and still uses this video on their website to promote their organization.