Muse Creative Awards | International Advertising Awards

India

2017

Red Riding Scarves & Stoles - "I'm my fairy tale"

Entrant Company

Passion Film

Category

VIDEO

Client Name

Red Riding Scarves & Stoles

Sub-Category

Fashion

Red Riding (RR), is the only Indian fashion brand exclusively dedicated to scarves and stoles. In the Indian scenario, where scarves are yet to be perceived as an essential fashion accessory by the majority of urban Indian woman, the film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists' imaginations. After all, every woman is her own fairy tale!

Muse Digital Awards Red Riding Scarves & Stoles - "I'm my fairy tale" Muse Digital Awards Red Riding Scarves & Stoles - "I'm my fairy tale" Muse Digital Awards Red Riding Scarves & Stoles - "I'm my fairy tale"

Credits

Director
Ranadeep Bhattacharyya
Director
Judhajit Bagchi
Producer
Sandeep Singh Bedi
Editor
Ranadeep Bhattacharyya
Editor
Judhajit Bagchi
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