Every two seconds, someone needs blood. Finding that one donor at the right time could mean the difference between life and death. BleedHope is an initiative that seeks to raise awareness about the importance and urgency of donating blood. This video is part of a campaign headed by the Rotary Club of Indiranagar (Bangalore, India) and CurleyStreet Media. The campaign is aimed at educating the public about the importance of blood donation and inspiring them to take time out from their lives to help save the lives of others.