Muse Creative Awards | International Advertising Awards

United States

2017

Mortgage Happy Dance

Entrant Company

Pivot Group

Category

VIDEO

Client Name

Guild Mortgage

Sub-Category

TV Ad

Guild Mortgage of Oregon is the state’s top lender, with more Oregonians choosing to use Guild than any other mortgage provider. Their design, however, was out-of-date and tired, with no brand cohesion across regional headquarters and multiple loan officers. They approached Pivot for a rebrand within the national office’s brand guidelines. Pivot established a fresh, new look for Guild Oregon, including design and copy meant to pack a punch. The Mortgage Happy Dance video, produced and edited by Pivot, was a perfect expression of the new Guild Oregon: bold, exciting, unexpected, untamed. Featured in digital advertising from Facebook to HGTV.com, the Mortgage Happy Dance video quickly surpassed 100,000 views.

Credits

Account Executive
Alyssa Wise
Creative Director
Ian Doescher
Executive Producer
Erik Doescher
Editor
David Green
Director
Joey Bianco
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