Muse Creative Awards | International Advertising Awards

United States

2017

Kin - Yellow Wine

Entrant Company

Maryland Institute College of Art

Category

STUDENT SUBMISSIONS

Client Name

Anthony Rutka

Sub-Category

Student Branding Campaign

The purpose of this project is to design a refreshing package for the Chinese specialty wine, yellow wine. Yellow wine in China frequently associates with older generations and cooking wine. Kin is designed to rejuvenate yellow wine and give it a modern, elegant characteristic. The name "Kin" is a homophone to the word "gold" in Chinese, which carries the meaning of "the golden liquid." Two outer packages, paper carrier and wood box, are designed for the purposes of self-use and gift. The idea is to use less means to create stronger identity, and therefore, make this package stand out from other traditional yellow wines effortlessly.

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