Muse Creative Awards | International Advertising Awards

United States

2018

Stories of Hope Video

Entrant Company

ChappellRoberts

Category

SOCIAL MEDIA

Client Name

Florida Cancer Specialists

Sub-Category

Social Video

When Pamela Klein discovered she had a rare form of lung cancer, being around for her family was all that mattered. After learning the survival rates for her specific cancer, she knew more had to be done. Pamela’s doctor referred her to Florida Cancer Specialists where she was put on a targeted therapy trial. In 2016, 84% of the cancer drugs approved for use in the U.S. were studied in clinical trials at Florida Cancer Specialists prior to approval. Within months of her treatment, Pamela’s health dramatically improved, proving when hope and science join forces, great outcomes happen.

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