Muse Creative Awards | International Advertising Awards

United States

2018

Snap Montco Campaign

Entrant Company

Valley Forge Tourism & Convention Board

Category

SOCIAL MEDIA

Client Name

Valley Forge Tourism & Convention Board

Sub-Category

Social Media Campaign

The official tourism organization for Montgomery County was a first-adopter of emerging technology to attract and connect visitors in tourism market. The spring-summer marketing push made full use of Snapchat Spectacles, high-tech eyewear that enables post-worthy, first-person views from its wearer’s perspective. With a budget of $10,000, the Valley Forge Tourism & Convention Board partnered with Branded Productions of North Wales on the project. The team traveled throughout the county capturing video of attractions like the Carousel in Pottstown, U.S. Hot Air Balloon Team in Limerick, Elmwood Park Zoo in Norristown, LEGOLAND Discovery Center, and iFly in King of Prussia. The campaign, contest and content featured a video, website and billboard advertising and lived on Snapchat with valleyforge.org serving as secondary support. Users were incentivized to add VisitVF on Snapchat and send a snap of their favorite in-county spot. A panel of internal judges rewarded the best snappers with their own pair of spectacles in June. The campaign increased the organization’s Snapchat following by 25%. VFTCB’s total social following on Facebook, Twitter, YouTube, Instagram, Pinterest, and Snapchat is more than 105,000 across the channels. The campaign reached the millennials demographic, who use the Snapchat app 18 times a day for a combined 25 to 30 minutes. About 33 million U.S. users over the age of 35 used Snapchat in the last quarter of 2016, a 224% growth year over year. The “Snap Montco” marketing leveraged the organizations successes including all-time high membership numbers, more than 500 and was featured in the Philadelphia Business Journal and Times Herald. Links: www.valleyforge.org www.snapmontco.com www.spectacles.com http://www.timesherald.com/article/JR/20170420/BUSINESS/170429989 The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based sales and marketing organization that actively promotes Valley Forge and Montgomery County, Pa. as a convention site and leisure visitor destination by encouraging patronage of its 500-plus member hotels, restaurants, attractions and services. The board’s award-winning website, valleyforge.org, serves visitors, meeting planners, tour operators and residents, as well as hosts The Pursuit, a nationally recognized blog. The VFTCB oversees a portfolio of brands that include Valley Forge Sports, Montco 360, Destination Montco, Weddings, Patriot Trails and Destination Montco Golf. It is also the publisher of a new dining magazine, Crave, issued twice yearly.

Credits

Account Executive
Rachel Riley
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