Muse Creative Awards | International Advertising Awards

India

2018

The Faith Runner

Entrant Company

Marathon Films

Category

SOCIAL MEDIA

Client Name

Pro-Bono Campaign

Sub-Category

Social Media Campaign

RELEVANT LINKS: Campaign Video: https://vimeo.com/226889130 PDF: https://www.slideshare.net/slideshow/embed_code/key/E3oJ0W4wyVtOBq Award Nomination: https://museaward.com/uploads/1/New-York-Film-Festival-Finalist.png Campaign Brief: Objective: A Pro-Bono campaign that promoted an underprivileged Indian athlete, Samir Singh who had undertaken to run the longest man had ever run in a stipulated number of days. His unique challenge was called 100 x 100, i.e. to run 100 kilometers (62.1372 miles) every day for 100 Days = 10000 kilometers (6213.712 Miles). Concept: To share an inspiring story of this runner whose challenge was to take endurance running to the extreme. We chose the medium of Facebook, crowd funding and created a promotional video to generate awareness about his campaign. The idea was to bring the people of the world together to celebrate, salute and applaud Samir Singh as he was making history. Target Audience: Running communities and athletes across the globe.

Credits

Creative Director
Vikram Bhatti
Producer
Vandana Bhatti
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Category

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