Muse Creative Awards | International Advertising Awards

United Kingdom

2018

Etnia #BeAnartist: Fuelled by digital creators

Entrant Company

This Here

Category

SOCIAL MEDIA

Client Name

Etnia Barcelona

Sub-Category

Social Media Other ___

Anartists (pronounced 'anarchists') were the inspiration and target of Etnia Barcelona’s ATL Summer campaign. Our mission was to find these characters IRL and entice them in their natural habitat: the internet. We needed their network (their influence), but more than that, their incredible creative talents to enrich those of the brand itself.

Muse Digital Awards Etnia #BeAnartist: Fuelled by digital creators Muse Digital Awards Etnia #BeAnartist: Fuelled by digital creators Muse Digital Awards Etnia #BeAnartist: Fuelled by digital creators

Credits

Creative Director
Soledad Amado
Influencer Marketing
Laura Terré
Producer
George Miller
Analyst
David Skinner
Strategy Director
Jemima Garthwaite
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