Muse Creative Awards | International Advertising Awards

United States

2018

East Meets West

Entrant Company

EDI Media Inc. G&E Studio

Category

AUDIO

Client Name

G&E Studio

Sub-Category

Radio Program

The show East Meets West touches upon the racial topics while explaining the language barriers and the unique communication between the Chinese and Americans. The hosts of the show tell their stories of communicating as new immigrants in the United States in a rather humorous fashion. The show expands into the most common stereotypes about Asians and whether they are true or not. The hosts talk about the hardships of trying to assimilate into the American culture while retaining their Chinese heritage. There are countless things that the Chinese and Americans don’t understand about each other, whether it is language, customs, or even cuisines. But at the end of the day, we as immigrants feel very blessed to be in this beautiful country and have the opportunity to pursue our very own American Dream. After all, we just want to add our distinct flavor in this giant melting pot.

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