Muse Creative Awards | International Advertising Awards

United Kingdom

2018

Brooks England #OnTheRivet

Entrant Company

This Here

Category

STRATEGIC PROGRAMS

Client Name

Brooks England

Sub-Category

Product Launch

The C13 saddle was Brooks England's re-entry into the pro cycling world, but after 75 years, they had lost their reputation amongst the pros. No serious cyclists would listen to Brooks talking about competition saddles, but we needed to find a way to gain a huge splash for a truly deserving, innovative, and beautiful product. One, which for the first time in the modern era would put pro cyclists both metaphorically and physiclaly back on the rivet. So, our strategy was to stay silent.

Muse Digital Awards Brooks England #OnTheRivet Muse Digital Awards Brooks England #OnTheRivet Muse Digital Awards Brooks England #OnTheRivet

Credits

Creative Director
Emma Pueyo
Strategy Director
Jemima Garthwaite
Creative
Soledad Amado
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