Welder Moody is a global watch brand, the photochromic glass changes color according to the light intensity and angle. Photochromic glass, designed by Italo Fontano expresses the changes in the mood of the person, is the basis of Welder Moody's strategy. Our goal is to reflect different colors and different "moods". At the same time, while increasing the awareness of the brand, it was possible to interact with the people and to own the changing "moods". We started the #ShareYourMood campaign in Instagram account for Welder Moody, who built digital communications entirely on the "watch that changes colors according to your mood." Within the campaign; users share a video that reflects their moods with #shareyourmood hashtag and tag @WelderWatch. We track the hashtag and every week, a winner have a Welder Moody watch. In addition, the biggest surprise is that a global commercial film, that is include winners' video will be prepared for each month. With the "user generated content" campaign, users can create content for the brand and get interaction. In seeding process, we make we make a video that has Call to Actions and moods on it. Also, we use a song from "Utah- on The Mountain by The Sea", the American band. Also; we work with influencers around the world to encourage sharing.