Muse Creative Awards | International Advertising Awards

United Kingdom

2018

Desigual Global Influencer Programme

Entrant Company

This Here

Category

STRATEGIC PROGRAMS

Client Name

Desigual

Sub-Category

Other Strategic Programs

In late 2016 Desigual saw a familiar story in the results of their brand health research: they had huge awareness across Europe, but their reputation amongst key target audiences was consistently very poor. With dangerous waters ahead they urgently needed to inspire a perception shift and knew these influential targets were going to need a lot of convincing to re-evaluate their brand.

Muse Digital Awards Desigual Global Influencer Programme Muse Digital Awards Desigual Global Influencer Programme Muse Digital Awards Desigual Global Influencer Programme

Credits

Creative Director
Soledad Amado
Influencer Manager
Laura Terré
Strategy Director
Jemima Garthwaite
Producer
George Miller
Analyst
David Skinner
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