Muse Creative Awards | International Advertising Awards

Germany

2018

COLUMBUS – CLEAN QUALITY

Entrant Company

FG Branddesign

Category

INTEGRATED MARKETING

Client Name

COLUMBUS

Sub-Category

Company Branding

Columbus is an internationally operating manufacturer of cleaning machines with long-standing tradition. The brand represents the highest level of quality “Made in Germany” and the outstanding durability of its machines. The aim of the new brand presence was to translate the well-known strengths into a modern, attractive and self-confident expression, while enriching the brand with more innovative content. The new corporate design consciously implements expressive in-use imagery, striking typography and iconography, an independent visual language and a very concise colour theme. This sharpens the image of the international brand that courageously questions the status quo and promotes groundbreaking solutions. At the same time, the modified claim “Clean Quality” promotes the promise of purity to become the brand principle, ranging from product development to services.

Muse Digital Awards COLUMBUS – CLEAN QUALITY Muse Digital Awards COLUMBUS – CLEAN QUALITY Muse Digital Awards COLUMBUS – CLEAN QUALITY

Credits

Creative Director
Frank Rösner
Creative Director
Georgios Simoudis
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