Columbus is an internationally operating manufacturer of cleaning machines with long-standing tradition. The brand represents the highest level of quality â€œMade in Germanyâ€ and the outstanding durability of its machines. The aim of the new brand presence was to translate the well-known strengths into a modern, attractive and self-confident expression, while enriching the brand with more innovative content. The new corporate design consciously implements expressive in-use imagery, striking typography and iconography, an independent visual language and a very concise colour theme. This sharpens the image of the international brand that courageously questions the status quo and promotes groundbreaking solutions. At the same time, the modified claim â€œClean Qualityâ€ promotes the promise of purity to become the brand principle, ranging from product development to services.