Muse Creative Awards | International Advertising Awards

United States

2018

2017 ICOM NATHIST Conference: The Anthropocene

Entrant Company

Carnegie Museum of Natural History

Category

INTEGRATED MARKETING

Client Name

Carnegie Museum of Natural History

Sub-Category

Event Marketing

The 2017 ICOM NATHIST Conference revolved around the Anthropocene. The Anthropocene is the current geological era in which humans are making a profound impact on the geological strata. While the term itself is still being debated by geologists, the museum is embracing it as a social and cultural tool for exploring the broad sum effect humans are having on the planet. The conference required a complete identity expressing the complex topic of the Anthropocene. It had to be contemporary enough to appeal to not just the attending science community, but also the general public. In nature textures tend to repeat. In this identity, the background image, appearing as an ocean, i actually the texture of a human iris. Layered on top of this are more literal figures showcasing human-created pollution.

Muse Digital Awards 2017 ICOM NATHIST Conference: The Anthropocene Muse Digital Awards 2017 ICOM NATHIST Conference: The Anthropocene Muse Digital Awards 2017 ICOM NATHIST Conference: The Anthropocene

Credits

Marketing Director
Kathleen Bodenlos
Web Developer
Kimberly Norris
Designer
Bill Rodella
Marketing Researcher
Kate Sallada
Writer
Kelsey Shea
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