Muse Creative Awards | International Advertising Awards

Australia

2018

Australian Geographic Christmas

Entrant Company

Point Creative Agency

Category

INTEGRATED MARKETING

Client Name

Australian Geographic

Sub-Category

Integrated Marketing Campaign

For Christmas 2017 we wanted to take Australian Geographic out of this world! Conceptually we focussed on the great range of products they have – new technologies and fantastic gifts. What would Christmas be like in the future with technology progressing as it is? Christmas trees beamed down from above? Decorating robots? Teleporting presents? Whatever it looks like we know Australian Geographic will be making it happen. The campaign covered various digital components including 3 sets of EDMs, in-store promotional material, and a variety of web assets. These were all created to compliment the 24 page consumer catalogue, designed to reflect Christmas and a cheeky sense of fun; Anki Cozmo, a must-have gift in 2017, brings the Christmas spirit on every spread in his own irreverent style… The result has been a cohesive campaign with great consumer engagement. Catalogues have been flying off the shelves in store, and the feedback has been hugely positive.

Muse Digital Awards Australian Geographic Christmas Muse Digital Awards Australian Geographic Christmas Muse Digital Awards Australian Geographic Christmas

Credits

Creative Director
Kylie Shaw
Art Director
Tim Hill
More Rose Gold Winners
2018United States
Invite To work

Stater Bros. HTML Email

Entrant Company

Vimax Media

Category

Email Marketing / Newsletter




2018United States
Invite To work

MARKETCREST, LLC & IMPROVE & GROW, LLC – Website Home Page

Entrant Company

MarketCrest

Category

Home Page / Landing Page




2018China
Invite To work

Shiyuan Maifanitum Water Packaging

Entrant Company

Innostone-Studio

Category

Packaging Single




2018United States
Invite To work

Food At Its Best

Entrant Company

Vimax Media

Category

Food & Beverage




Muse Creative Awards\