Muse Creative Awards | International Advertising Awards

Australia

2018

Australian Geographic Christmas

Entrant Company

Point Creative Agency

Category

INTEGRATED MARKETING

Client Name

Australian Geographic

Sub-Category

Integrated Marketing Campaign

For Christmas 2017 we wanted to take Australian Geographic out of this world! Conceptually we focussed on the great range of products they have – new technologies and fantastic gifts. What would Christmas be like in the future with technology progressing as it is? Christmas trees beamed down from above? Decorating robots? Teleporting presents? Whatever it looks like we know Australian Geographic will be making it happen. The campaign covered various digital components including 3 sets of EDMs, in-store promotional material, and a variety of web assets. These were all created to compliment the 24 page consumer catalogue, designed to reflect Christmas and a cheeky sense of fun; Anki Cozmo, a must-have gift in 2017, brings the Christmas spirit on every spread in his own irreverent style… The result has been a cohesive campaign with great consumer engagement. Catalogues have been flying off the shelves in store, and the feedback has been hugely positive.

Muse Digital Awards Australian Geographic Christmas Muse Digital Awards Australian Geographic Christmas Muse Digital Awards Australian Geographic Christmas

Credits

Creative Director
Kylie Shaw
Art Director
Tim Hill
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Entrant Company

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Category

TV Ad




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Entrant Company

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Category

Logo




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Entrant Company

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Category

Green / Eco-Friendly




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Entrant Company

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Category

Food & Beverage




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