Muse Creative Awards | International Advertising Awards

Australia

2018

World's Largest Son Et Lumiere - A SYMPHONY OF LIGHTS 2018 for the City of Hong Kong

Entrant Company

Artists In Motion

Category

INTEGRATED MARKETING

Client Name

Hong Kong Tourism Board

Sub-Category

Event & Promotional

AIM was recently awarded the prestigious role of re-designing the iconic "A SYMPHONY OF LIGHTS" nightly show that is known worldwide as Hong Kong's biggest tourist attraction. While the show has been in existence for 12 years, the need for a complete overhaul was very much overdue. AIM has proudly transformed the Hong Kong skyline and rejuvenated what was a tired attraction into what is once again a world-leading spectacle. AIM has the privilege of evolving the show over the next three years, with the intention of significantly growing the show's footprint beyond its (at present) World Record scale. Every night, 46 buildings across both sides of Victoria Harbor unite for 10 minutes in a powerful spectacular that synchronizes a myriad of lights, lasers and LED screens that merge into a single canvas. AIM navigated through the complex logistical challenges that came with creating such an ambitious canvas and as a consequence has built an infrastructure that can now take this show into the future. In addition to the technical and visual production, AIM composed and produced an original symphony that brought together more than 100 musicians to create an epic soundtrack worthy of a canvas of this scale. AIM engaged the Hong Kong Philharmonic Orchestra for the principle recording of this soundtrack. The revitalization of this iconic show has spurred a new momentum amongst the non-contributing buildings to join and contribute to the show. We are very excited at the potential this show can reach and our role in helping Hong Kong build upon its vibrant image.

Muse Digital Awards World's Largest Son Et Lumiere - A SYMPHONY OF LIGHTS 2018 for the City of Hong Kong Muse Digital Awards World's Largest Son Et Lumiere - A SYMPHONY OF LIGHTS 2018 for the City of Hong Kong Muse Digital Awards World's Largest Son Et Lumiere - A SYMPHONY OF LIGHTS 2018 for the City of Hong Kong

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