Muse Creative Awards | International Advertising Awards

Croatia

2018

Fun Crafting Office

Entrant Company

Brigada d.o.o.

Category

CORPORATE IDENTITY (NEW)

Client Name

Nanobit d.o.o.

Sub-Category

Interior Design (NEW)

MUSE awards KOFEIN Creative and unexpected. That is the spatial identity of the new offices of the Zagreb marketing agency Kofein. Standard questions that occur to visitors upon entering the Kofein agency’s offices are Is it a coffee shop? An art gallery? Or just a really great looking office space?. Following the concept of Storymakers and combining it with the eclectic style of its owner and employees, the design of this office tells its own story and invites each visitor to explore. Office design takes a unique approach by blending the formal, functional aspects of the traditional workspace with strong, yet subtle design undertakings. Its primary function is to act as a pleasant workspace. However, its thoughtful spatial disposition of open and closed zoning allows it to serve as a gallery, a cinema, a coffee shop, or a place for fun and relaxation. The motif of "Kofein" has been translated into the reception desk by giving the impression of entering a boutique coffee shop, a small lounge area where people might have coffee or read the paper. Further within the space, the restrooms and photo studio are hidden by a central brick corridor, and the exterior walls serve as a neutral backdrop for displaying pictures and graphic designs. The work zone occupies the largest portion of the open floor plan, utilising a flexible workspace organization which makes it possible to add space to accommodate an increase in employees without affecting the quality of work or spatial experience. The gallery serves as the main focus of the space. It is enclosed by a red metal structure that uses its semi-transparency to separate the brainstorming area, the individual work area, and the dining room. The final result is a modern, functional, and eclectic space that serves as a primary office, but also encourages the creation of creative and high-quality novel ideas. THROWBACK TUNNEL - IZLOŽBA For its 130th birthday Croatia Osiguranje d.d. did rebranding of its corporate identity. In order to represent itself as an integral part of Croatian history it organised an exhibition inside of an old war tunnel passing underneath the centre of Zagreb. The exhibits were a mixture of important moments and revelations in Croatian history and the ways Croatia Osiguranje was a part of it, but also how ordinary civilians took part in it. Citizens were engaged through social media by inviting them to post the photographs of their individual histories (with #povijestpisemosami, i.e., wewritehistoryourselves). The tunnel is a cultural heritage site under strict protection, which means that we couldn't alter it in any way. So the base for interior design was a net-like steel structure, installed like a tunnel within the tunnel, the surface of which is partially empty, with the idea of filling it up with the content of precisely those individual stories in time. The remaining surface is filled with reproductions of historical artefacts.  The passageways have been turned into interactive spaces featuring the specificities of the period they are from. One passageway is dedicated to Nikola Tesla and displays his discoveries. Another passageway has become a war bunker, whereas the third is a tavern from the 1960’s in which visitors can dance to the music of the era. In order to see the whole exhibition, in the central part, visitors have to walk through a dimmed, rainy section of the tunnel representing a sort of cleansing after a turbulent period of war. This is the main branding element since the Croatia osiguranje insured umbrellas for a safe passage underneath the rain. The rain installation was also self-standing, combining safety, functionality and aesthetic appeal. Giving people the opportunity to sit in an old chair, watch a Croatian cartoon from the 60’s or hear the electricity of Tesla's coil made this exhibition attractive to more than 100,000 people in a month and a half, far exceeding the initial target of 30,000 visitors. NANOBIT Creating the perfect office for a game design company was no easy task. The project of Nanobit’s offices follows the concept of a dedication to the tenth art– that of video games, with the identity of the company integrated into every room and element od the space. Accordingly, we have created an office space inspired by classic games such as Pong, Tetris, Donkey Kong, Super Mario, Snake, PAC-MAN and others. This office gives the employees the feeling of a living room, with everything being adjustable to their needs. The main task was to create an environment in which the employees could bond and at the same time be productive and more engaged. Game rooms are places where employees can move away from everyday business commitments, and the games they can play enhance creativity and encourage teamwork. More active games, such as table tennis, raise energy levels and increase concentration. The yellow and blue console room, with its monochrome design and good acoustic features, is ideal for testing and playing video games. The open spaces called PAC-MAN and Tetris Square are places where employees can take part in training sessions, share presentations, socialize, and play parlor games. Their modular furniture elements can easily move and slide around the space, depending on preferences or needs. Meet the Team installation located in the meeting room is an interactive game for introducing Nanobit employees and is based on the game Connect Four. The yellow and blue circles of Nanobit’s visual identity filled with the faces of employees enable them to get to know new colleagues while playing a game. By using video games as inspiration we managed to create a playful and productive space that reflects the character of each employee and accordingly of the whole company.

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