Muse Creative Awards | International Advertising Awards

United Kingdom

2018

Reed.co.uk - 'Love Mondays' mnemonic

Entrant Company

Paradise London

Category

CORPORATE IDENTITY (NEW)

Client Name

Reed.co.uk

Sub-Category

Logo

A brave, bold new direction and concept to articulate the Love Mondays branding - in a way that both complements and strengthens the reed.co.uk brand and can be used across a range of offline and online media. It should work as an animated motif or a static element which works to complement our brand in traditional media. The new campaign will be a relaunch, a renewal and a reinvigoration of the ‘Love Mondays’ tag. It’s essential that the asset is contemporary and immediately understood. In time, this visual mnemonic should be instantly associated with the reed.co.uk brand.

Credits

Creative Director
Nick Jekyll
Designer
Dan Brookes
Art Director
Emma Charlton
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