Muse Creative Awards | International Advertising Awards

India

2018

FAI

Entrant Company

First American (India)

Category

CORPORATE IDENTITY (NEW)

Client Name

First American (India)

Sub-Category

Logo

Eagle is an earthly being that soars at great heights in the sky. Similarly, FAI wants to scale new heights without letting go of its roots. The olive branches stands for care and support that our services aim to provide. First American India has been rebranded as FAI to increase its recall value and simultaneously maintain a strong connect with the millennials. The horizontal bar of ‘A’ in FAI is in the shape of a wing as we want to fly high while giving wings to everyone associated with us. The color blue represents trust and stability which are the core values of our company. The vertical red line symbolizes our determination to go higher and achieve more as red stands for determination and vertical line for the direction ‘up’.

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Credits

Creative Director
Obliraj Krishnaraj
Designer
Shibu Prasad
Designer
Shiv Prasad Naik
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