Muse Creative Awards | International Advertising Awards

United States

2018

Unique Meeting Planner Toolkit

Entrant Company

Valley Forge Tourism & Convention Board

Category

CORPORATE IDENTITY (NEW)

Client Name

Valley Forge Tourism & Convention Board

Sub-Category

Packaging Single

In an effort to stand out among competitors, the VFTCB sales team is providing meeting and event planners with a unique Decision-Making Tool Kit, and a twist on the Rock-Paper-Scissors game. The box promotes the organization’s Revolutionary Events brand, which targets meetings and events, and includes three items, with a handwritten note, a visitor’s guide, and a clear message on how the VFTCB can help: • Rock candy – Get a solid start with Montgomery County’s 75 hotels and 1,600 restaurants • A notebook (paper) – Stick out from the rest and make the event or meeting noteworthy • Scissors – Be cutting edge And meeting planners in the area are already responding. Meeting and event planners who receive the box are encouraged to use the hashtag #decideonmontco, and post photos on social media of themselves with the box, or playing the rock, paper, scissors game to be entered to win a gift card. Besides the toolkit, the VFTCB sales team will continue to implement other initiatives and selling strategies to make sure Valley Forge and Montgomery County are well-known, including: - The Meeting Planner Rewards Program, which allows meeting planners to earn up to $3,000 for their next meeting with at least 50 room nights in Montco - And, attending more than 50 trade shows, and 20 international programs, to generate 28% more leads than last year

Credits

Account Executive
Rachel Riley
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