CORPORATE IDENTITY (NEW)
My Maha is a modern health & wellness brand, taking the best from the East and the West to create essentials for the urban lifestyle. They came to us for the packaging design and positioning of their new matcha products. The range includes The Matcha Warrior, The Matcha Sage and The Matcha Ritual which includes both tea powders along with the tools required to prepare the perfect cup. In a market saturated with matcha products, we figured we would have to create a unique visual vocabulary that still remained true to the brand ethos. We delved into the rigorous craft and process behind matcha production and identified that as our starting point. The grinders used in this process are especially made for matcha production, and was what we chose to visualise for the products.