Muse Creative Awards | International Advertising Awards

Singapore

2018

MyMaha Matcha

Entrant Company

PROPER PEOPLE

Category

CORPORATE IDENTITY (NEW)

Client Name

MyMaha

Sub-Category

Packaging Series

My Maha is a modern health & wellness brand, taking the best from the East and the West to create essentials for the urban lifestyle. They came to us for the packaging design and positioning of their new matcha products. The range includes The Matcha Warrior, The Matcha Sage and The Matcha Ritual which includes both tea powders along with the tools required to prepare the perfect cup. In a market saturated with matcha products, we figured we would have to create a unique visual vocabulary that still remained true to the brand ethos. We delved into the rigorous craft and process behind matcha production and identified that as our starting point. The grinders used in this process are especially made for matcha production, and was what we chose to visualise for the products.

Credits

Creative Director
Afzal Imram
Designer
Pallavi Gupta
Studio Manager
Lin Ruiyin
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