Muse Creative Awards | International Advertising Awards

United States

2018

Orig3n DNA Test Packaging: Core Products

Entrant Company

WHM

Category

CORPORATE IDENTITY (NEW)

Client Name

Orig3n

Sub-Category

Packaging Series

Startup biotech company, Orig3n, desired premium packaging to launch their direct-to-consumer DNA tests. With the challenge of high-cost production for small runs, WHM designed a single rigid box with foil branding treatment that could be used across all DNA test SKUs. Inside box sits a riser that holds a sample-collection swab and instructions, with return envelope hidden beneath it. WHM then designed a custom sleeve for each DNA test and printed in small runs digitally. This enabled Orig3n to update the design of sleeves and add products as needed without significant expense because all leveraged the same rigid box. Orig3n has credited the design of their packaging in attracting additional investors and online retailer, Amazon, who selected the brand to receive prominent marketing opportunities (i.e. Amazon’s Deal of the Day) on their platform.

Muse Digital Awards Orig3n DNA Test Packaging: Core Products Muse Digital Awards Orig3n DNA Test Packaging: Core Products Muse Digital Awards Orig3n DNA Test Packaging: Core Products

Credits

Designer
Sara Correia
Copywriter
Melissa Levine
Production Artist
Sarah Pruett
Account Executive
Kristin Codiga
Account Executive
Thomas Whalen
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Category

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Category

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Category

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