Muse Creative Awards | International Advertising Awards

Brazil

2018

Covers

Entrant Company

Agência Um

Category

ADVERTISING

Client Name

CBN Radio Station

Sub-Category

Advertising Campaign

CBN is a Brazilian radio station that only plays news, 24/7. By the 17th consecutive year, in 2017 it was elected the most prestigious radio station brand in Brazil. The client needs, from time to time, to activate its audience in an institutional campaign. By bringing some important music references, such as LP covers of famous artists and albums, the campaign aims to discuss the implications of political, social and economic problems of the modern world, using a unique and hiper realistic execution, that turns very famous LP covers into powerful messages. CBN belongs to Grupo Globo, the biggest and the most important Brazilian communications group. It is one of the TOP 10 Radio Stations in Brazil and the #1 News Station, listened by almost 5 million people nationwide.

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Credits

Agência Um
CEO
Luiz Augusto Corrêa Filho
Creative Director
Lenilson Lima
Art Director
Bruno Bacci
Copywriter
Gustavo Verçosa
Illustrator
Saulo Lisias
Retoucher
FabrÃcio Cavalcante, Marcus Cabral
Account
Lauriston Pinheiro
Media
Deysi Coelho, Rodrigo Brasil
Producer
Tássia Martins
Client approval
Carol Marque
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