Muse Creative Awards | International Advertising Awards

Brazil

2018

Covers

Entrant Company

Agência Um

Category

ADVERTISING

Client Name

CBN Radio Station

Sub-Category

Advertising Campaign

CBN is a Brazilian radio station that only plays news, 24/7. By the 17th consecutive year, in 2017 it was elected the most prestigious radio station brand in Brazil. The client needs, from time to time, to activate its audience in a institutional campaign. By bringing some important music references, such as LP covers of famous artists and albums, the campaign aims to discuss the implications of political, social and economic problems of the modern world, using an unique and hiper realistic execution, that turns very famous LP covers into powerful messages. CBN belongs to Grupo Globo, the biggest and the most important Brazilian communications group. It is one of the TOP 10 Radio Stations in Brazil and the #1 News Station, listened by almost 5 million people nationwide. Full Credits Agency: Agência Um CEO: Luiz Augusto Corrêa Filho Creative Director: Lenilson Lima Creative Consultant: Daniel da Hora Art Director: Bruno Bacci Copywriter: Gustavo Verçosa Illustrator: Saulo Lisias Retoucher: Fabrício Cavalcante, Marcus Cabral Account: Lauriston Pinheiro Media: Deysi Coelho, Rodrigo Brasil Producer: Tássia Martins Client approval: Carol Marque

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Credits

President
Luiz Augusto Corrêa Filho
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