Muse Creative Awards | International Advertising Awards

Brazil

2018

Real Coffee Break

Entrant Company

Agência Um

Category

ADVERTISING

Client Name

Sao Braz Coffee Shop

Sub-Category

Advertising Campaign

The perception that eventually people look for a snacks restaurant or a coffee shop not because of the food, but for a break: from family, from work, from routine in general, is the starting point of this campaign. Focused in everyone how needs a "break", this São Braz coffee shop run in Brazil, for a regional scale (Northeast of the country), in six states of the region, and in more then fifteen stores. Full Credits Agency: Agência Um CEO: Luiz Augusto Corrêa Filho Creative Director: Lenilson Lima Creative Consultant: Daniel da Hora Art Director: Alisson Carvalho, Eugênio Lima Copywriter: Marcus Seixas Illustrator / 3D: Saulo Lisias Retouching: Ricardo Moreira Account: Ludmila Canto, Mateus Zerbone Media: Deysi Coelho, Rebeca Menezes Production Graphic: Mayra Alves, Tássia Martins Client approval: Fred Domingues

Vega Awards Real Coffee Break Vega Awards Real Coffee Break Vega Awards Real Coffee Break

Credits

President
Luiz Augusto Corrêa Filho
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