Muse Creative Awards | International Advertising Awards

Brazil

2018

Real Coffee Break

Entrant Company

Agência Um

Category

ADVERTISING

Client Name

Sao Braz Coffee Shop

Sub-Category

Advertising Campaign

The perception that eventually people look for a snacks restaurant or a coffee shop not because of the food, but for a break: from family, from work, from routine in general, is the starting point of this campaign. Focused in everyone how needs a "break", this São Braz coffee shop run in Brazil, for a regional scale (Northeast of the country), in six states of the region, and in more than fifteen stores.

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Credits

President
Luiz Augusto Corrêa Filho
Creative Director
Lenilson Lima
Art Director
Alisson Carvalho, Eugênio Lima
Copywriter
Marcus Seixas
Illustrator/3D
Saulo Lisias
Retouching
Ricardo Moreira
Account
Ludmila Canto, Mateus Zerbone
Media
Deysi Coelho, Rebeca Menezes
Production Graphic
Mayra Alves, Tássia Martins
Client Approval
Fred Domingues
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