Muse Creative Awards | International Advertising Awards

Canada

2018

Cartoon/Laundry/Tempura

Entrant Company

Captus Advertising Ltd

Category

ADVERTISING

Client Name

Connect Hearing

Sub-Category

Magazine AD Campaign

Research shows that most people wait 7 years before acknowledging their hearing loss. That’s because people especially Chinese feel ashamed or embarrassed to talk about their hearing problems. Connect Hearing uses this magazine ad campaign to demonstrate that hearing loss can cause misunderstanding and affect relationships, using scenario and situation that are easily resonate by the Chinese target audience. Connect Hearing wants to encourage people to seek help early and wear proper hearing aids.

Muse Digital Awards Cartoon/Laundry/Tempura Muse Digital Awards Cartoon/Laundry/Tempura Muse Digital Awards Cartoon/Laundry/Tempura

Credits

Creative Director
George Kan
Art Director
Jacky Phua
Art Director
Selina Lim
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Category

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