Muse Creative Awards | International Advertising Awards

Netherlands

2018

Harry & Barry

Entrant Company

Ambassadors

Category

VIDEO

Client Name

Nationale Postcode Loterij

Sub-Category

Animation

The 3.5-minute commercial zooms in on two neighbors who are best friends and share a passion for birdwatching. At a sudden moment Barry wins the lottery because he bought a Postcode Loterij ticket, unfortunately, Harry didn't. As Barry explores the world, Harry keeps looking for their favourite bird, the kingfisher. Until an accident brings them back together. The Nationale Postcode Loterij is a Dutch national lottery that selects winning postal codes at random. Everyone who bought a lottery ticket wins when the lottery drops on their postal code. "Harry and Barry grew from the idea that the Nationale Postcode Loterij is a lot more than just giving away money. A prize can bring people closer and create unity in the neighborhood. Just look at the winners in a Dutch Frisian town who started a fund with their winning money for everyone who didn't buy a ticket. These social aspects are the base of the Harry & Barry film." Harry & Barry, including over 10 side characters and 14 different set design (in different weather conditions), where brought to life with CG Animation. Over 150 sketches where created to design every detail of the world they inhabit and the story it tells. The details ranged from character unique wallpaper in their hallways to a unique coffee machine and alarm clock. All of these details are in service of the little story about friendship and the power of sharing.

Muse Digital Awards Harry & Barry Muse Digital Awards Harry & Barry Muse Digital Awards Harry & Barry

Credits

Director
Vincent Lammers
Director
Nick Groeneveld
Art Director
Rengin Tümer
VFX Supervisor
Stephen Pepper
Composer & Sound Designer
Joep Meijburg
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