Consumer Product / Services
Chinese Valentineâ€™s Day is a major promotional season for Longinesâ€˜s Couple Watch. Following the success of previous campaign â€œThe Giftâ€œ created by BEAMY, Longines China once again commissioned BEAMY to work on the Chinese Valentineâ€™s Day campaign, to demonstrate Longinesâ€™s Spirit for Love. The video is filmed in Shanghai starring Chi Ling Lin, one of Longinesâ€™s Ambassador of Elegance. Chi Ling, a successful top model and beautiful actress, is one of Asiaâ€™s most famous face in the recent years. Based on Chi Lingâ€™s philosophy about love and Longinesâ€™s brand spirit, BEAMY conceptualized the campaign idea - â€Courageâ€ to Love and created the story and script accordingly. In the video, Chi Ling encouraged everyone to have the courage to love. The script, derived from Chi Lingâ€™s experience, strongly resonated with the Chinese audience. This video was shared widely on the internet, receiving more than 7 million views in China alone, achieving impressive sales record during the promotional season.