Muse Creative Awards | International Advertising Awards

United States

2018

Superba! A Peppermint Kick to the Chompers!

Entrant Company

Dollar Shave Club

Category

VIDEO

Client Name

Dollar Shave Club

Sub-Category

Consumer Product / Services

For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.

Credits

Creative Director & Copywriter
Aron Fried
Creative Director & Art Director
Matt Orser
Director of Photography & Motion
Peter Quinn
More Gold Winners
2018United States
Invite To work

Connect Berlin

Entrant Company

ADTRAN

Category

Event Marketing




2018United States
Invite To work

Food At Its Best

Entrant Company

Vimax Media

Category

Food & Beverage




2018United States
Invite To work

Grand Central Terminal

Entrant Company

Digital Natives Group

Category

Aesthetics




2018Guatemala
Invite To work

Chatstories

Entrant Company

Castillo de If

Category

Pro Bono (Free)




Muse Creative Awards\