Muse Creative Awards | International Advertising Awards

United States

2018

Superba! A Peppermint Kick to the Chompers!

Entrant Company

Dollar Shave Club

Category

VIDEO

Client Name

Dollar Shave Club

Sub-Category

Consumer Product / Services

For Dollar Shave Club’s new Superba! toothpaste, we couldn’t talk to any distinguishing features, so we looked to the product name, Superba! which happens to contain an exclamation point. A rarity by any means. So we leaned into that, and created a video in the spirit of the peculiar punctuation, simultaneously highlighting the kinetic, high-octane nature of the toothpaste itself.

Credits

Creative Director & Copywriter
Aron Fried
Creative Director & Art Director
Matt Orser
Director of Photography & Motion
Peter Quinn
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